Multi-site venue owners Hospitality groups across urban and regional areas every state are adopting CRM platforms guest relationship tools to drive repeat visits personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms hospitality CRM platforms focus on booking behaviour booking behaviour to trigger marketing segment guest types.
At aspirehospitality aspirehospitality, we build retention journeys for guests build retention journeys for guests to suit each brand’s venue format and audience venue format and audience.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* Reservation and check-in sync Reservation and check-in sync
* Feedback loops Feedback loops
* Segment-based offers Group-specific campaigns
Why venues need CRM:
* Ad costs are rising Social reach is declining
* Rebookings outperform new leads Owning guest data = better ROI
* Hospitality is relationship-based Marketing works better with context
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Pub group boosted spend per guest with loyalty tiers Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Offers not reaching the right guests Staff unsure when to follow up
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Email + SMS journeys Profile enrichment from POS and online orders
* Marketing campaign dashboards Guest tagging and preferences
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality café and bar consultancy Australia guest database software"
* "rebooking automation for restaurants"
* "POS with CRM built in"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Grow retention
Aspire Hospitality —
hospitality CRM experts.